Explore OWC Solutions at WPPI 2026 — Plus, Don’t Miss a Special Appearance by Legendary Photographer Joe McNally
Come hang out with OWC, see our incredible photography solutions up close, and meet a photography icon.
Wayne Grayson • Feb 26, 2026
The team here at OWC is heading to Las Vegas for WPPI 2026, and we’d love to see you there.
WPPI (Wedding & Portrait Photographers International) is one of our favorite events of the year — and for good reason. It’s where we get to step away from the screen and talk face-to-face with the professional photographers who rely on OWC gear every single day. Whether you’re a seasoned wedding pro, a portrait artist, or somewhere in between, WPPI is the place to connect, get inspired, and see the tools that keep your workflow moving.
This year, you’ll find OWC at Booth #422 at RIO Las Vegas from March 1–5, 2026. Stop by and experience firsthand why OWC is the most trusted brand among photographers who demand speed, reliability, durability, and longevity from their gear.
Don’t Miss Joe McNally — Wednesday, March 4 at 2 p.m.
We’re thrilled to share that legendary photographer Joe McNally will be joining us at the OWC Booth on Wednesday, March 4, 2026 at 2:00 p.m. If you’ve ever wanted to meet one of the most celebrated photographers in the world, this is your chance.
Joe McNally is widely regarded as one of the most versatile and accomplished photographers working today. Over a career spanning more than 40 years and 70+ countries, his photography has been featured in iconic publications such as Life, Sports Illustrated, and National Geographic. For National Geographic, McNally has shot five cover stories and is responsible for producing the publication’s very first package to feature digital photography, a milestone significant enough to be incorporated into the archives of the U.S. Library of Congress.
McNally has also shot covers for TIME, Newsweek, Fortune, and The New York Times Sunday Magazine, among many others. A proud Nikon Ambassador, Joe is renowned for his mastery of light and his ability to bring both technical precision and deep humanity to every frame. He has been named one of the 100 Most Important People in Photography by American Photo and was voted one of the 30 most influential photographers of the decade in a Photo District News industry survey. In addition to his shooting career, Joe is a celebrated educator and author, with books including The Moment It Clicks, The Hot Shoe Diaries, and Sketching Light.
What You’ll See at the OWC booth
WPPI is the ideal setting to explore our full lineup of professional-grade memory cards, storage, and connectivity solutions. Here’s a look at what we’ll have on display:
OWC Atlas Memory Cards & Readers
Our Atlas line is built for photographers who can’t afford to miss a shot. We’ll be showcasing the full family, including:
- OWC Atlas Ultra SD Memory Cards
- OWC Atlas Dual SD Card Reader
- OWC Atlas CFexpress Card Reader for Type B and A
- OWC Atlas Dual CFexpress + SD Card Reader
OWC Storage
Fast, reliable storage is non-negotiable when you’re working with high-resolution images and video. Come see our portable and desktop storage solutions in action:
OWC Docks & Connectivity
Keep your studio setup running seamlessly with our lineup of Thunderbolt and USB-C docks and hubs:
See You in Vegas
Shows like WPPI are at the heart of how OWC continues to grow and evolve. Real-world feedback from photographers like you is what drives the next generation of OWC solutions — and it’s why, when the moment matters most, professionals trust OWC.
We’ll see you at Booth #422. And don’t forget — come see Joe McNally, Wednesday, March 4 at 2 p.m.
To learn more about WPPI 2026 and register to attend, visit wppiexpo.com.
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