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Cameras

RIP to the Canon PowerShot SX740 HS and its All-in-One Versatility

The PowerShot SX740 has been discontinued, possibly making for a golden opportunity to snag a great camera at a low price.

Jourdan Aldredge • Jul 08, 2025

The camera production circle of life continues on its never-ending journey as the Canon PowerShot SX740 HS, a popular and versatile all-in-one point-and-shoot, has officially been discontinued.

With the new Canon PowerShot V1 now leading the company’s point-and-shoot lineup and a wide range of mirrorless and cinema cameras proving that Canon is still one of the best and most famous brands in the digital camera space, the PowerShot SX740 HS is simply no longer needed.

Let’s look back at the legacy of this highly capable and popular digital camera from Canon, though, and explore how—if you can get your hands on a used one—it could still be a solid option for hybrid content creators even today.

The Legacy of the Canon PowerShot SX740 HS

The legacy of the Canon PowerShot SX740 HS really has to do with the camera’s versatility. Boasting a 20.3MP CMOS sensor and 40x optical zoom, this all-in-one point-and-shoot was able to capture things both near and far.

Featuring a 24-960mm zoom range (35mm equivalent), the Canon PowerShot SX740 HS was able to utilize its optical image stabilization to keep photos sharp and in focus. The Zoom Framing Assistant also made it easier to track subjects at the long end of the focal length by quickly zooming out and then back in at the press of a button once you've located your subject.

4K Video and 4K Time-Lapse Recording

The 20.3MP sensor at the heart of the PowerShot SX740 HS was capable of 4K video and 4K time-lapse recording, which is still quite respectable today.

The 3.0" LCD screen on the rear of the device, which can tilt 180° for selfies, could be used to frame videos and photos. Built-in Wi-Fi and Bluetooth also allowed the camera to connect to compatible mobile devices with the Canon Camera Connect app installed, enabling quick editing and sharing of photos.

Canon's DIGIC 8 Image Processor also notably helped the camera keep up with your shooting, allowing for 10 fps continuous shooting with AF lock on.

Final Price and Availability

It appears that the PowerShot SX740 HS is now currently out of stock on many sites, but if you know your way around Craigslist, eBay and Facebook Marketplace, you might be able to snag one on the cheap. Here are the final specs for the now-discontinued Canon PowerShot SX740 HS.

  • 20.3MP CMOS Sensor
  • DIGIC 8 Image Processor
  • 24-960mm (35mm Equivalent)
  • 40x Optical Zoom with OIS
  • 3" Tilting LCD Display
  • ISO 100-3200 (Extended)
  • 4K Video and 4K Time-Lapse Recording
  • Wi-Fi and Bluetooth Connectivity
  • 10-fps Continuous Shooting

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