Adobe Updates Creative Cloud Pricing and Adds New Tools and Creative Controls
After years of adding more AI features to its Creative Cloud apps, Adobe is adjusting its pricing to reflect these new capabilities.
Jourdan Aldredge • Jul 10, 2025

Adobe is shaking up its Creative Cloud pricing structure for the first time in a while. And you can likely guess why. New AI tools and features, as well as pricing considerations, are being added to the mix, which are spurring this pricing restructuring.
However, while prices might go up if you plan to use lots of AI in your projects, some pricing tiers are going down for specific use cases.
Overall, these pricing updates have been a long time coming, too, as all of these AI-powered tools and features take significant processing power, something that Adobe—and other AI companies—will start passing back onto customers more as these workflows become more popular.
Let’s look at these Adobe Creative Cloud pricing updates and the new AI tools and creative controls powering them.
Adobe Creative Cloud Pro
For customers in North America, Adobe is renaming its Creative Cloud All Apps pricing tier to Creative Cloud Pro. Creative Cloud Pro will now include all the apps, services, and benefits users are used to seeing in their current Creative Cloud subscription, along with new tools and creative capabilities.
This new Creative Cloud Pro will also come with your essential creative apps, like Photoshop, Illustrator, Premiere Pro, and Lightroom, and full access to Adobe’s web and mobile apps, including Photoshop, Lightroom, and Adobe Express.
Creative Cloud Pro is also set to bring hundreds of performance upgrades and time-saving features we’ve added recently — including making the most-used effects in Illustrator 5x faster, enabling users to quickly and precisely select complex details like hair or clothing in Photoshop, helping users instantly sift through terabytes of video footage with Media Intelligence in Premiere Pro.
Creative Cloud Pro will also include more than 30,000 fonts, unlimited Creative Cloud libraries, 100GB of cloud storage, and millions of high-res, royalty-free stock photos, videos, vectors, and templates to help jumpstart your creative work.
New AI-Powered Features
With Creative Cloud Pro, users will get a full suite of new AI-powered creative features and innovative workflows for ideation, generation, and editing, including:
- AI-powered features in Creative Cloud apps: Unlimited access to image and vector features, such as Generative Fill in Photoshop, Generative Remove in Lightroom, and Generative Shape Fill in Illustrator, along with access to premium features, such as 4K video generation with Generative Extend in Premiere Pro.
- The all-new Firefly app: The one-stop shop for exploration and ideation with creative AI, the Firefly app offers a comprehensive suite of tools to generate high-quality images, vectors, videos and audio. The all-new Firefly Image Model 4 generates stunning images with unprecedented accuracy. With the Firefly Video Model, you can generate high-quality video clips starting from a description or an image. And you can translate video and generate audio and sound effects.
- Unlimited access to Firefly Boards: Available in public beta in the Firefly app, the new Firefly Boards provides an AI-first surface where you and your team can align on a creative plan. You can use Boards to create a collaborative moodboard and brainstorm, using Firefly or a partner AI model to generate creative concepts. With Boards, you can refine ideas in one place, decide on a creative direction and move seamlessly into the next phase of your project.
- Choice of industry-leading AI models: In addition to Adobe’s commercially safe and IP-friendly Firefly models, you can now also choose to employ other AI models directly in the Adobe Firefly app. You can experiment with different capabilities and aesthetic styles — starting with Google Imagen 3 and Veo 2, OpenAI image generation, and Flux 1.1 Pro. More partner models will be available in the coming months.
Adobe Pricing Updates
The new Creative Cloud Pro will include all the core applications and new AI capabilities and its price will reflect this innovation. Creative Cloud Pro will be available beginning June 17 at $69.99/month, plus tax, for the annual billed monthly plan.
For current members in North America, your Creative Cloud All Apps plan will automatically be renamed Creative Cloud Pro starting June 17. Creative Cloud Pro pricing will be effective at your next renewal on or after June 17.
Users will also have the option to switch to Creative Cloud Standard, which includes desktop apps like Photoshop, Illustrator, Lightroom and Premiere Pro as well as 100GB of cloud storage and many of the services and benefits you enjoy today, but with limited access to our generative AI features and our web and mobile apps.
You can learn more about these pricing updates and new AI features on Adobe's website by clicking here.
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