OWC Wins American Photo 2007 Editor"S Choice Award

Wins Best Storage Products for OWC Mercury Blu-ray Drive

Jul 16, 2007 | Woodstock, IL


Other World Computing (OWC), a leading Mac and PC technology company, announced today it has won the American Photo 2007 Editor’s Choice Award for Best Storage Products for the OWC Mercury Blu-ray Drive™, its cutting-edge Blu-ray drive solution that is 100% compatible with any Windows or Mac® system.
(for complete product details, see release:

Article excerpt: “While hard drives are cheap these days, serious shooters often back up image files to recordable DVDs because they’re less vulnerable to physical damage and can be easily stored in multiple locations. The capacity of these disks is limited to 8GB, however. Enter the Blu-ray format, which squeezes up to six times the data on the same size disc…Even 2X Blu-ray writers like the OWC Mercury, an external drive, are cheaper than their 1X predecessors. This one uses a Panasonic mechanism that allows recording of 25GB in about 45 minutes, a rate of 9MB/second,” American Photo, July/August 2007.

for full article.

About American Photo Editor’s Choice Award
Featured in the July/August issue of American Photo, the 2007 Editor’s Choice Awards inform readers of “the best of the best,” recognizing quality and technological advancement among manufacturers in a wide range of product categories serving the professional photography industry. With a circulation of over 250,000, American Photo is the premier showcase for outstanding photography and photographic products.

About Other World Computing
Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988. The Illinois based company operates the popular e-commerce portal which features one of the largest online catalogs of computer and iPod enhancement products, including Mercury, Neptune, and NewerTech acceleration, storage, and FireWire® product lines. OWC is also a strategic partner with Axiotron and exclusive US distributor of the award winning Axiotron Modbook™.

Photos: American Photo Award:
OWC Mercury Blu-ray:
Release at:


About OWC

Other World Computing (OWC), founded in 1988, is dedicated to helping Mac and PC enthusiasts do more and reach higher. We believe in sustainability – OWC solutions are genuinely built to last, go the distance, and enable users to maximize the technology investment they have already made. OWC's operation provides leadership in business sustainability, with its headquarters among the first in the world awarded LEED Platinum certification. OWC features an award-winning technical support team and an unparalleled library of step-by-step DIY and informational videos. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set, and beyond, there should be no compromise. That is why OWC is here.

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Company Contact

Matt Burkey