OWC Introduces DIY Kit for Adding SSD to 2010 27" Apple iMac

Complete Kit Available for $44.99 Enables iMac Owners to Install a Solid State Drive (SSD) With Up to 480GB Capacity and 285MB/s Data Rates for Faster Booting, App Launches, and System Performance

May 31, 2012 | Woodstock, IL


Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company, today introduced the OWC DIY Kit for 2010 27" iMac models. The kit enables owners to add a high-performance SSD in addition to the existing factory hard drive. Fully supported with a step-by-step video, iMac users can add an OWC Mercury Electra 3G SSD up to 480GB in capacity – nearly double the optional factory SSD 256GB capacity - starting from $49.99 and enjoy near instantaneous booting and application launches along with an incredible boost to overall system and application performance thanks to data rates of up to 272MB/s. While OWC highly recommends its Mercury Electra 3G SSD for the Apple iMac, this kit is fully compatible with all 2.5" Serial ATA SSDs.

OWC DIY Kit for 2010 27" iMac Includes:

Availability, Pricing
The OWC DIY Kit for 2010 27" iMac models is available for immediate ordering at the discounted price of $44.99 direct from OWC's ecommerce portal,

Double the Factory RAM
To complement the improved drive performance that the OWC DIY Kit provides, 27" iMac owners can also choose to add up to double the factory RAM with OWC's 32GB MaxRAM® Kit. Same-sized factory memory upgrades of 8GB and 16GB are also available from OWC with savings up to 84 percent compared to factory upgrade costs and come backed by OWC's free installation videos and lifetime warranty.

Let the OWC Pros DIFY
If, after watching the how-to video, 2010 27" iMac owners are not fully confident of their ability to add an SSD to their machine, they can choose to have OWC "Do It For You" via their Turnkey Upgrade Installation Program. Starting from less than half the cost of factory SSD options, iMac owners can have OWC professionally install up to three award-winning OWC Mercury Solid State Drives up to 480GB each and with data rates over 2x faster than factory SSD options. Program options also include a larger capacity hard drive up to 4.0TB and certified Memory Upgrades up to 32GB. 27" iMac owners also have the option of OWC installing the industry's only eSATA interface and experience data transfer rates up to 300MB/s. OWC's installation service program offers multiple configuration options starting at $169 with a 48 business hours or less installation turnaround.

"This DIY Kit rewards 2010 27" iMac owners for patiently waiting to add a SSD to their machine," said Larry O'Connor, Founder and CEO, Other World Computing. "The only factory SSD option was 256GB, so owners can now choose the SSD size they want, from 30GB all the way up to 480GB for nearly double the maximum factory SSD storage capacity as well as dramatically faster system performance. "


About OWC

Other World Computing (OWC), founded in 1988, is dedicated to helping Mac and PC enthusiasts do more and reach higher. We believe in sustainability – OWC solutions are genuinely built to last, go the distance, and enable users to maximize the technology investment they have already made. OWC's operation provides leadership in business sustainability, with its headquarters among the first in the world awarded LEED Platinum certification. OWC features an award-winning technical support team and an unparalleled library of step-by-step DIY and informational videos. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set, and beyond, there should be no compromise. That is why OWC is here.

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Company Contact

Nathan Papadopulos