OWC Drives Creativity and Innovation at NAB 2017

OWC will exhibit innovative technology products in Booth #SL8905 and participate in a number of events throughout show week.

Mar 23, 2017 | Woodstock, IL


OWC Digital®, a leading zero emissions Mac and PC technology company, will be exhibiting a line-up of innovative new technology products, as well as sponsoring and participating in a number of showcases and events while at the National Association of Broadcasters (NAB) Show at the Las Vegas Convention Center in Las Vegas, NV.

Renowned as the largest annual digital media conference and exhibit for industry experts specializing in the creation and distribution of all facets of entertainment, NAB 2017 will commence on Saturday, April 22nd, with exhibitor space open Monday, April 24th through Thursday, April 27th. Located in Booth #SL8905, OWC will be showcasing the very newest additions to the OWC product line, as well as a wide selection of the accessories, storage and memory products that have made OWC the upgrade provider of choice for Apple and PC enthusiasts. OWC will also host daily raffles and giveaways, offering attendees opportunities to win a wealth of prizes.

Some of the newest pioneering products OWC will feature at NAB include:

  • OWC Thunderbolt 3 Dock and OWC Thunderbolt 3 Cables
  • OWC Mercury Elite Pro Dual mini, USB 3.1 Gen 2
  • OWC Mercury Elite Pro Dual, Thunderbolt 2, USB 3.1 Gen 1

The game-changing OWC DEC is the first-ever expansion solution designed specifically for the 2016 Apple MacBook Pro. The OWC DEC attaches completely flush to the bottom of the 2016 MacBook Pro, providing additional flash storage and connectivity, and ultimately increasing the performance of MacBook Pros.

Thunderbolt 3 technology offers limitless opportunities for content creators who expect the highest performance from their devices. The OWC Thunderbolt 3 Dock offers an amazing 13 ports to drive two 4K displays or one 5K display, connect and charge up to six USB devices, work with legacy FireWire storage, read SD cards and more, all through a single Thunderbolt 3 cable.

The OWC Mercury Elite Pro Dual Mini is a portable RAID powerhouse packing dual-drive, USB 3.1 Gen 2 performance into a portable, bus-powered form factor for high demand applications on the go. The OWC Mercury Elite Pro Dual USB 3.1 Gen 1 is a next generation with Thunderbolt 2 technology and is the perfect RAID solution for workflows, archives and backups.

New this year in the OWC booth is the Guest Editing Station, featuring industry expert Lewis Smithingham (, who will be editing in real-time at the station, broadcast on a 90-inch screen in the booth. Check in at the booth for specific times.

OWC will be participating in a number of events during the show, including:

  • OWC will exhibit its top Thunderbolt products at The Thunderbolt Zone/StudioXperience at Booth #SL2425. OWC products will also be integrated into a custom designed broadcast workflow suite.
  • OWC is a Platinum Sponsor of SuperMeet, taking place at the Rio Hotel on Tuesday, April 25th. This is a great opportunity for the postproduction and broadcast communities to learn about trending technology and network with other industry professionals.

About NAB

The National Association of Broadcasters is the voice for the nation's radio and television broadcasters, delivering value to members through advocacy, education and innovation. Taking place April 22 - 27, 2017 in Las Vegas, the NAB Show serves as one of the world’s largest electronic media shows, boasting upwards of 103,000 attendees from 166 countries and 1,700 exhibitors. NAB Show 2017 is the ultimate marketplace for digital media and entertainment, offering broadcasters the opportunity to network with colleagues, explore new technologies, discuss innovative strategies to build stronger business and address important issues. For more info, visit:


About OWC

Other World Computing (OWC), founded in 1988, is dedicated to helping Mac and PC enthusiasts do more and reach higher. We believe in sustainability – OWC solutions are genuinely built to last, go the distance, and enable users to maximize the technology investment they have already made. OWC's operation provides leadership in business sustainability, with its headquarters among the first in the world awarded LEED Platinum certification. OWC features an award-winning technical support team and an unparalleled library of step-by-step DIY and informational videos. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set, and beyond, there should be no compromise. That is why OWC is here.

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Company Contact

Nathan Papadopulos