Press Announces Availability of Widely Anticipated OWC Aura SSD Upgrades for Mid 2013 and Later Macs

New Aura PCIe-based flash storage provides up to eight times the factory capacity in MacBook Pro with Retina display and MacBook Air laptops - expands the most complete line of SSDs anywhere for Mac

Mar 9, 2016 | Woodstock, IL

owc-logo-blue, a leading zero emissions Mac and PC technology company, today announced the availability of the OWC Aura SSD for Mid 2013 and Later Macs, the first and only PCIe-based flash storage upgrade for Mid 2013 and Later Apple MacBook Air and MacBook Pro with Retina display computers. The new Aura SSD is a product of over two years of development and will provide a powerful upgrade option for owners of more recent MacBook Pros and MacBook Airs.


  • The first and only PCIe SSD upgrade for mid 2013 and later MacBook Air and MacBook Pro with Retina display
  • 480GB and 1.0TB capacity options
  • Up to 8x the capacity of the Apple factory SSD
  • Tier 1 PCIe-based flash with 7% over-provisioning
  • Upgrade kits include all tools and an OWC Envoy Pro drive enclosure for data migration and to repurpose the original Apple SSD
  • Free install videos and 24/7 support make it easy for users to do the upgrade themselves
  • 30 Day 100% Money-Back Guarantee
  • Three Year OWC SSD Limited Warranty - includes award-winning OWC support. and OWC Make it Easy
The SSD Easy Upgrade Guide at makes it easy to find the perfect SSD upgrade specifically designed for your Mac. offers OWC SSD upgrades for virtually every Mac shipped over the last 15+ years, and all OWC SSDs from come with a 30 day money-back guarantee, free shipping, and free install videos to make upgrading easy.

Up to 8x Factory Capacity
With 480GB and 1.0TB options providing up to eight times the stock and up to double the maximum factory option, you don't need to buy a new computer to get the benefits of a higher capacity SSD flash drive.

A Complete Upgrade Solution
OWC Aura SSD upgrade kits make replacing the drive in your MacBook Pro with Retina display or MacBook Air as simple as removing a few screws with the included set of tools. Free, comprehensive install videos and award-winning customer support make upgrading easy for everyone.

No Hassles, No Complicated or Risky Hacks
Designed for Mac first, one of the most significant advantages of OWC SSDs is that you'll never need to compromise your data by relying on complicated software hacks or TRIM enablers to get the most from your upgrade.

Repurpose the Apple Factory SSD
All Aura SSD upgrade kits include the award-winning OWC Envoy Pro, a high-performance enclosure designed to reimagine your Mac's original drive as a lightning-fast external storage solution.

Quality Comes First
Aura PCIe-based flash storage upgrades are designed with high-quality, tier-1 NAND flash memory that will offer capacity upgrades up to eight times the original factory drive. All OWC SSDs are made for Mac first and include powerful technologies to provide sustained performance and reliability including error correction, cell-level data refresh, and global wear-leveling algorithms.

"We are excited and proud to be the first vendor to offer OWC Aura SSD upgrades for Mid 2013 and Later Macs," said Larry O'Connor, Founder and CEO of "A significant engineering achievement, the new OWC Aura SSD upgrades give users up to eight times the capacity of their factory-installed drive, which is sometimes as limited as 128GB. I encourage everyone to visit and discover our SSD Easy Upgrade Guide. With SSD flash storage options of up to 4.0TB, our exclusive online guide makes it incredibly easy for anyone to find the exact SSD upgrade designed for the Mac they already own."

Availability and Pricing
The OWC Aura SSD for 2013 and Later Macs are now available for order at and scheduled to begin shipping in late March.

Pricing for the OWC Aura SSD Upgrade Kits (including all tools and Envoy Pro enclosure) is now $399.00 for the 480GB model and $649.00 for the 1.0TB model. Drive only options are $347.99 for the 480GB model and $597.99 for the 1.0TB model.

Use the SSD Easy Upgrade Guide to see upgrade options by Mac model for nearly every Mac from the last 15+ years and see how easy it is to supercharge your Mac's storage today.

Photo at:


About OWC

Other World Computing (OWC), founded in 1988, is dedicated to helping Mac and PC enthusiasts do more and reach higher. We believe in sustainability – OWC solutions are genuinely built to last, go the distance, and enable users to maximize the technology investment they have already made. OWC's operation provides leadership in business sustainability, with its headquarters among the first in the world awarded LEED Platinum certification. OWC features an award-winning technical support team and an unparalleled library of step-by-step DIY and informational videos. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set, and beyond, there should be no compromise. That is why OWC is here.

Follow OWC

  1. facebook
  2. instagram
  3. youtube
  4. twitter

Company Contact

Nathan Papadopulos