OWC News

Your Fast Local Storage Anywhere: OWC Investing in Strada to Revolutionize Remote Collaboration

OWC has made a strategic investment in Strada in order to accelerate the startup's goal of giving you access to your local storage everywhere.

Wayne Grayson • Dec 15, 2025

At OWC, our mission has always been to empower creators with the tools they need to capture, create, and collaborate without limits. Today, we are thrilled to announce a significant step forward in that mission: OWC has made a strategic investment in Strada, a startup that is fundamentally changing how video professionals handle media workflows.

This partnership brings together OWC’s leadership in high-performance storage and connectivity with Strada’s groundbreaking software, marking a new era for remote production teams.


The Challenge of Modern Collaboration

For years, video production teams have faced a bottleneck: pro video workflows generate huge amounts of data and often require sharing this data with collaborators who do not have access to your local network. So, up until now, collaborating with remote colleagues has usually meant relying on expensive, energy-consuming cloud subscriptions and sometimes waiting hours to upload massive video files to these platforms in order to share assets.

Meanwhile, your superfast, local storage sat there isolated. The cloud was accessible, but slow and costly. There had to be a better way. A way to make better use of the raw speed of local storage.


Enter Strada: Your Local Storage, Accessible Everywhere

Strada removes this friction. Co-founded by brothers Michael and Peter Cioni, Strada has built a peer-to-peer collaboration platform that allows content professionals to access, share, and review large video files stored on local drives—from anywhere in the world.

Critically, this technology does not require uploading files to the cloud. Instead, Strada converts your local media storage into a globally accessible network. This means you can leverage the raw speed and capacity of your OWC drives while enjoying the flexibility of a cloud-like workflow, all without the upload wait times or subscription bloat.

A Shared Vision

Why did OWC choose to invest in Strada? Because we share a vision of removing barriers for creatives.

"In my nearly 40-year career running OWC, I have seen numerous innovations that improve video content production workflows," said Larry O'Connor, Founder and CEO of OWC. "What Strada has built is revolutionary: their peer-to-peer technology is so powerful, I believe it has the potential to disrupt more costly, less beneficial 'existing status quos'. I'm thrilled to partner with Michael and Peter and I cannot wait to pair the Strada software with our OWC hardware. Strada instantly enhances the value of OWC products for every one of our customers."


Empowering the Future of Workflows

This investment is about more than just funding; it is about integration. By pairing OWC’s industry-leading hardware with Strada’s software, we are helping video teams cut costs, save energy, and work faster.

"We want to help video production teams understand they no longer need to rely on expensive and energy-consuming cloud subscriptions in order to collaborate with their remote colleagues," explained Michael Cioni, co-founder of Strada. "As we continue to expand the Strada network around the world, OWC is a perfect partner because they understand the needs of remote video production teams and build solutions for every budget, every workflow, on every platform."


What’s Next?

We are just getting started. Over the coming months, look out for new co-marketing initiatives, special incentives for customers purchasing OWC and Strada packages, and a joint presence at NAB 2026.

We are excited to stand with Strada as we deliver solutions that will forever change how global teams create video content. Check out Strada.tech and try this exciting new way of utilizing your local storage today.

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