Press
OWC Offers Products to Extend the Life of iPods
Feb 28, 2005 | Woodstock, IL
Feb 28, 2005 | Woodstock, IL
Consumers want the biggest bang for their hard-earned bucks. But in an increasingly throwaway society, products that provide a good value are harder to come by.
So when companies like Apple Computer, producers of the popular iPod, leave consumers to choose between paying for an expensive replacement option or buying new, Other World Computing steps in. The McHenry County company offers high-capacity batteries that extend the life of First, Second, Third and Fourth Generation iPods. Priced from $25.99 to $39.95, OWC’s NewerTech iPod Batteries not only cost a fraction of Apple’s replacement program, but they also provide 20 to 70 percent more capacity than Apple’s iPod batteries. OWC includes non-scratching tools and instructions for installing each replacement battery. For individuals who prefer more visual guidance, installation videos for the different models are available under the Tech Center tab at the company’s Web site www.eshop.macsales.com. A typical installation takes about 5 to 10 minutes.
OWC ships about 10,000 batteries each month. They represent the fastest growing segment of this $28 million-per-year company. Another iPod enhancement sold by OWC is the iPod Road Trip! FM transmitter. This $14.99 device allows users to listen to their iPod tunes through a car stereo by plugging one end into their cigarette lighter, the other into their iPod and tune their radio to 87.9 or 107.7.
“Our goal is to offer customers better and more cost effective alternatives that don’t just keep them at their best, but make them better,” said OWC President Larry O’Connor. “Our products not only save people money, but extend a product’s life with a replacement part that itself lasts longer, which is more friendly to the environment.”
The full NewerTech line can be viewed online at www.macsales.com/NewerTech
About Newer Technology, Inc.
For more than 17 years, Newer Technology, Inc. (NewerTech) has been recognized as the leading developer of performance upgrades for PowerBooks, desktop Macintosh computers, iMacs and MacOS compatibles. NewerTech is a division of New Concepts Development Corporation, headquartered in Woodstock, Illinois. Dealer inquiries are welcome by calling (815) 338-8685 or by emailing sales@newertech.com.
About OWC
Other World Computing (OWC), founded in 1988, is dedicated to helping Mac and PC enthusiasts do more and reach higher. We believe in sustainability – OWC solutions are genuinely built to last, go the distance, and enable users to maximize the technology investment they have already made. OWC's operation provides leadership in business sustainability, with its headquarters among the first in the world awarded LEED Platinum certification. OWC features an award-winning technical support team and an unparalleled library of step-by-step DIY and informational videos. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set, and beyond, there should be no compromise. That is why OWC is here.
