OWC Mercury Aura Pro Express Solid State Drive Named As Finalist In 2011 American Business Awards

First and only SSD on market for 2010 Apple MacBook Air one of six finalists for prestigious "Stevie" Award In "New Product or Service of the Year - Computer Hardware" Category Online voting open now through June 3 for consumers to select "People's Choice" winner

May 19, 2011 | Woodstock, IL


Other World Computing (OWC®), a leading zero emissions Mac® and PC technology company today announced that the OWC Mercury Aura™ Pro Express SSD is a finalist in the "New Product or Service of the Year - Computer Hardware" category of the 2011 American Business Awards℠. First announced at the 2011 Consumer Electronics Show this past January and still the only aftermarket SSD upgrade for the 2010 MacBook® Air, the OWC Mercury Aura Pro Express offers up to 4X greater capacity and up to 68% faster real-world performance than factory available options.

Like The Oscars For Corporate America
The American Business Award program, created in 2002 and nicknamed "The Stevies", is the only business awards program in the United States that honors and generates public recognition of corporate and executive achievements worldwide. The Stevie Award trophy is often called "the business Oscar", because it is hand-cast and finished in 24-karat gold by the same company that creates the Oscar. The name "Stevie" is taken from the name Stephen, derived from Greek term for "crowned". Past American Business Award winners have include Apple, Oracle, Hilton Hotels, and AT&T.

OWC Selected As Finalist From Over 2,800 Entries
More than 2,800 nominations from organizations of all sizes and in virtually every industry were submitted for this year's competition in more than 40 categories, including the New Product or Service of the Year – Computer Hardware category in which OWC is one of six finalists. Stevie award finalists were chosen by more that 150 business professionals nationwide during preliminary judging held April and May, with the winners announced by the end of May and honored during the organization's ninth awards banquet held in New York on June 20.

People's Choice Award Voting Now Open
Each American Business Award finalist is also eligible to receive a special People's Choice Award, which consumers can vote for online through June 3. To vote for the OWC Mercury Aura Pro Express, visit: and click on the "Submit" button next to the "Vote with Short Code J 278I" callout.

"We are excited to be included in this year's American Business Awards program, as we think the Mercury Aura Pro Express SSD is the kind of groundbreaking product the award was instituted to honor," said Larry O'Connor, Founder and CEO, Other World Computing. "With a continuous dedication to raising the bar in product innovation, technical support, and customer service, the OWC team strives to be the people's choice in technology upgrades and accessories every day of the year."

For more details about The American Business Awards, visit:

OWC: A Recognized Leader In SSDs
In addition to being named as a finalist of The American Business Awards, the Mercury Aura Pro Express SSD has earned it share of industry honors, including being named one of 10 "Best of Show" products by Macworld Magazine at Macworld Expo 2011 in January; as well as earning Macworld Expo 2011 "Best Mac Hardware" honors from MacLife Magazine.

The OWC Mercury Pro brand SSD line offers a Solid State Drive for nearly every Mac and PC produced over the past decade. As such, OWC is widely regarded as the most comprehensive U.S. manufacturer of industry leading SandForce® processor based SSDs available today.

The OWC Mercury Extreme Pro 6G SSD, the latest generation of OWC's SandForce® Driven™ SATA Revision 3.0 6Gb/s Solid State Drives, delivers new heights of drive performance with sustained data rates of up to over 550MB/s, which represents up to 267% faster performance than other leading brands' 6G SSDs.

For more information on the OWC Mercury Aura Pro Express line, including reseller inquires, visit: :

For more information on the complete OWC Mercury Pro SSD line, visit:

For more information on the OWC catalog of over 2,900 performance upgrades and accessories, or for reseller inquires, visit:


About OWC

Founded in 1988, Other World Computing (OWC), is a trusted provider of premium technology solutions tailored to enable creators and tech enthusiasts to bring their unique visions to life. The company develops high-performance end-to-end tools catering to a global community of creators at all levels of their craft, from Capture to Creation to Collaboration. The mission of extending the useful life of existing technology is a demonstration of the company's commitment to a more sustainable world. The core value of Other World Computing is to design and manufacture industry-leading products that deliver excellence and are built to last for minimal environmental impact.

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Company Contact

Nathan Papadopulos