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OWC ANNOUNCES MEMORY AND STORAGE UPGRADES FOR NEW APPLE MACBOOK PROS

OWC Upgrades Offer Savings Up To 46% & Additional Options vs. Factory Installed

Apr 14, 2010 | Woodstock, IL

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Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac and PC technology company, announced today OWC DDR3 1066MHz Memory Upgrades up to 8GB and internal 2.5" hard drive upgrades up to 1TB for the new MacBook Pro 13", 15", and 17" models announced yesterday. OWC Memory and internal drive upgrades offer owners of the newest MacBook Pro models savings of up to 46% versus factory installed options as well as upgrade options not available from the factory.

Full product and ordering information for OWC Memory, internal hard drive upgrades, and other accessories for the new MacBook Pro models, as well as existing MacBook and MacBook Pro models introduced since 2006, is available at http://eshop.macsales.com/shop/memory/Apple_MacBook_MacBook_Pro/Upgrade

OWC Memory Upgrades for MacBook Pro 13", 15", and 17" models:

OWC 4GB DDR3 1066MHz Memory Module - $159.99 (with factory module trade-in rebate)
Replaces an existing 2GB factory installed module for 6GB of total memory.
Not available as factory memory upgrade option

OWC 8GB DDR3 1066MHz Memory Kit (2 x 4GB matched memory modules) - $315.99
With factory modules trade-in rebate, $84 lower cost than factory installed 8GB memory upgrade.

Both OWC Memory upgrades can be found at http://eshop.macsales.com/shop/memory/Apple_MacBook_MacBook_Pro/Upgrade/DDR3

OWC Internal 2.5" Hard Drive Options up to 1.0TB for MacBook Pro 13", 15", and 17" models:

Save up to 46% ($70 lower cost) when upgrading from a base Apple factory installed drive to comparable models from OWC. Additionally, increase performance and/or internal storage capacity with hard drive options and 'DIY' Upgrade Kits available in 5400RPM, 7200RPM, and SSD models with capacities up to 1TB. http://eshop.macsales.com/shop/hard-drives/2.5-Notebook/

• Priced nearly the same as just a factory drive upgrade alone, OWC 'DIY' Kits come complete with an internal hard drive upgrade plus a toolkit, enclosure, and free on-line install video so the existing factory drive can be utilized as additional external storage.
http://eshop.macsales.com/shop/hard-drives/2.5-Notebook/SATA/DIY

Additional savings are also available for customers who take advantage of OWC's trade-in programs, which provides up to $30.00 cash back per 2GB Apple factory standard MacBook Pro memory module and up to $50.00 cash back for the Apple factory standard hard drive. With the trade-in, the final cost of OWC’s 8GB MacBook Pro Upgrade Kit is $315.99…a savings of $84.00 compared to the factory installed upgrade cost.

For more information on OWC Memory and Hard Drive upgrades available for all Apple MacBook and MacBook Pro Models, visit:
http://eshop.macsales.com/shop/memory/Apple_MacBook_MacBook_Pro/Upgrade

Savings On NewerTech Video Display Adapters
New model MacBook Pro owners seeking to connect their machine to a digital or analog display, monitor, and/or projector can save money over factory connector options. The NewerTech® MiniDisplay Port to DVI and VGA video adapters feature exceptional shielding and extra thick cabling for the highest quality, interference free display output at savings up to 34% versus MiniDisplay Port adapters offered by Apple. For more information on these video adapters and other NewerTech accessories for Mac computers, visit http://eshop.macsales.com/shop/NewerTech

OWC – The Trusted Name in Mac Memory
OWC memory upgrades are available from 16MB to 32GB for nearly every current and past Apple notebook and desktop computer manufactured during the past twenty one years, including Mac Pro Xeon, iMac, PowerMac, Xserve, iBook, and PowerBook computers. By maintaining an active state-of-the-art test lab (http://eshop.macsales.com/memory/OWC_Test_Lab) OWC ensures its memory upgrades offer the highest product quality and reliability and backs them with a Lifetime Advance Replacement Warranty and Money Back Guarantee.

OWC's independent memory benchmarks testing on a wide variety of Mac computers consistently demonstrates that having more memory provides higher real-world performance. OWC memory performance gains are even more apparent when using memory intensive applications, such as audio/video, photo, 3D modeling, gaming and other applications, where OWC memory upgrades offer the best performance for the investment.

The full OWC Memory line, as well as a compatibility guide for the correct upgrades for each specific Apple model, can be found online at http://eshop.macsales.com/shop/apple/memory/.

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About OWC

Other World Computing (OWC), founded in 1988, is dedicated to helping Mac and PC enthusiasts do more and reach higher. We believe in sustainability – OWC solutions are genuinely built to last, go the distance, and enable users to maximize the technology investment they have already made. OWC's operation provides leadership in business sustainability, with its headquarters among the first in the world awarded LEED Platinum certification. OWC features an award-winning technical support team and an unparalleled library of step-by-step DIY and informational videos. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set, and beyond, there should be no compromise. That is why OWC is here.

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Company Contact

Derrick Stembridge


(815) 502-5628


dStembridge@owc.com