OWC Announces 1.0TB (960GB) Aura SSD Upgrade for MacBook Air 2010, 2011, & 2012 Models - Now Up to 5.1x Faster & Up to 16x Capacity vs. Stock Configurations

Nov 6, 2014 | Woodstock, IL


Other World Computing (OWC®), a leading zero emissions Mac and PC technology company, today announced new OWC Aura SSD models with double the previous capacity. With 960GB of net storage for Apple MacBook Air 2010, 2011, and 2012 models, OWC now offers double the maximum drive capacity originally offered by Apple. OWC provides Mac users more options to expand their machines.

OWC gives MacBook Air owners even more reason to love their laptops with the newest addition to the OWC Aura SSD line. An easy DIY upgrade, the OWC Aura SSD affordably and reliably expands the capabilities of the Air with up to 5.1x faster data transfer speed, and up to 16x more storage capacity. Aura SSD upgrades are also available for MacBook Pro with Retina display.

Aura and Aura Pro SSD: The Easy Drive Upgrade for Air
Aura and Aura Pro SSD drive upgrades are an easy and economical option to achieve greater performance and internal drive capacity compared to purchasing a new laptop. As an added bonus, the original factory drive can be repurposed in a sleek, award-winning OWC Envoy and Envoy Pro external enclosure included with complete DIY Kits. Easy to follow installation videos and OWC's legendary 24/7 US-based customer support makes the OWC Aura the ideal easy upgrade for everyone.

"Apple builds Macs to last and we're always excited to introduce larger capacities to meet our customers' growing data demands without the expensive outlay for a brand new system," said Larry O'Connor, Founder and CEO, OWC. "It's a no-brainer too when great online videos and award-winning support enable these upgrades to be completed with ease in the comfort of your own home or office."

Pricing and Availability:
OWC's Aura SSDs for MacBook Air 2010, 2011, and 2012 are available for immediate ordering in the following configurations:

1.0TB Aura SSD: $549.00Aura + Envoy Bundle: $579.00

Also Available:

120GB Aura SSD: $95.00Aura + Envoy Bundle: $119.00
240GB Aura SSD: $159.00Aura + Envoy Bundle: $189.00
480GB Aura SSD: $299.00Aura + Envoy Bundle: $329.00

More information and immediate availability for the new Aura SSDs and OWC's full line of SSDs for MacBook Air and Retina models 2008-2013 is available online.

The OWC SSD Advantage
- Engineered for Mac compatibility without extra software or hacks
- Tier 1, premium grade NAND flash
- OWC tested for guaranteed compatibility, speed, and reliability
- Comprehensive step-by-step install videos
- 24/7 award-winning, US-based technical support

Performance Plus Reliability - Built in the USA
Backed by a 3-year limited warranty, OWC Aura SSDs are engineered to perform reliably—long into the future. Designed and built in the USA from domestic and foreign parts, OWC's Aura SSDs are custom engineered for use with MacBook Air and MacBook Pro with Retina display models.

OWC's Industry Awards Include:
Inc. 5,000 "Fastest Growing Privately Owned Companies in America" list honoree 2007–2013
Reseller Ratings Elite Member 2009-2014
Better Business Bureau Top Rating of A+ 2010–2014 Readers' Choice Award winner for best Mac Peripheral Reseller
Business Intelligence Group 2013 Green Tech Company of the Year
American Business Awards "Stevie" Gold (2012) and Silver (2014)


About OWC

Other World Computing (OWC), founded in 1988, is dedicated to helping Mac and PC enthusiasts do more and reach higher. We believe in sustainability – OWC solutions are genuinely built to last, go the distance, and enable users to maximize the technology investment they have already made. OWC's operation provides leadership in business sustainability, with its headquarters among the first in the world awarded LEED Platinum certification. OWC features an award-winning technical support team and an unparalleled library of step-by-step DIY and informational videos. From the home desktop to the enterprise rack, the corporate backup to secure medical data, the recording studio to the motion picture set, and beyond, there should be no compromise. That is why OWC is here.

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Company Contact

Matt Burkey