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Other World Computing (OWC®) http://www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today through its in-house MaxRAM® testing lab its high performance OWC PC3-10600 DDR3 1333MHz 32GB Memory Kit for 2011 iMac and 2010 27" iMac models now provides 32GB - twice the factory maximum 16GB installed memory - with a 40 percent lower cost. OWC Memory Upgrades are fully tested and certified to meet, if not surpass, all Apple memory design and compatibility specifications and come backed by a Lifetime Replacement Warranty and free, step-by-step installation videos.

More Memory Makes iMac Workstation Ready
In the past, one of the main limiting factors to iMacs being considered a capable workstation used to be memory. Now, with the horsepower of up to a 3.4GHz Quad-Core i7 processor and the benchmark proven ability of OWC's MaxRAM upgrades up to 32GB, current iMacs can deliver serious graphics production, A/V editing, and other professional use performance rivaling that of a Mac Pro for far less cost.

More Memory Options and Greater Savings Over Factory:

• OWC 8GB DDR3 1333MHz Memory Upgrade Kit (2 x 4GB) - $56.99
  71.5 percent lower cost vs. same sized factory 8GB option.
• OWC 16GB DDR3 1333MHz Memory Upgrade Kit (4 x 4GB) - $109.99
  82 percent lower cost vs. same sized factory 16GB option.
• OWC 24GB DDR3 1333MHz Memory Upgrade Kit (2 x 4GB + 2 x 8GB) - $234.99
  Not offered as a factory option. Offers 50 percent more RAM for $365 lower cost than factory maximum 16GB option.
• OWC 32GB DDR3 1333MHz Memory Upgrade Kit (4 x 8GB) - $359.97
  Not offered as a factory option. Offers double the RAM for $240 lower cost than factory maximum 16GB option

For more information on the full line of memory upgrades for Apple iMac from 1998 to present, visit: http://eshop.macsales.com/shop/apple/memory/iMac

The full OWC Memory line, as well as a compatibility guide which directs customers to the correct upgrades for each specific Apple model, can be found online at: http://eshop.macsales.com/shop/apple/memory/

"OWC MaxRAM upgrades take all-in-one desktops to a new workstation class level," said Larry O'Connor, Founder and CEO, Other World Computing. "Today's iMacs offer tremendous processer capability, but may fall short for some requirements when limited to only 16GB of RAM. Now, a professional user who doesn't need all the capabilities of a Mac Pro, but does require memory up to 32GB, may find the iMac can meet those needs and at a significant cost savings vs. a Mac Pro."

Add A SSD for Supercharged Performance
In addition to boosting performance with more RAM, iMac owners can add a high-performance OWC Mercury SSD in addition to the existing factory hard drive via an OWC DIY Kit. Fully supported with a step-by-step video, OWC's DIY Kit enables users to add up to 480GB in capacity – nearly double the optional factory SSD 256GB capacity - starting from $54.99 - and enjoy near instantaneous booting and application launches along with an incredible boost to overall system and application performance thanks to data rates of up to 559MB/s.