Press

Other World Computing (OWC^®), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced the appointment of M2M Direct as a UK distribution partner. Effective April 6, 2026, the agreement expands OWC’s reach across the UK, making its full portfolio more accessible to specialist retailers, value-added resellers, system integrators, and e-commerce channels as part of the company’s broader European growth strategy.

For OWC, this builds on an established UK presence and pairs it with a partner that brings the reach, expertise, and execution to dramatically expand it across a highly business-critical market. For M2M Direct, it adds a high-performance portfolio that aligns with where demand is going – content creation, data-heavy environments, and AI-driven workloads that don’t leave room for compromise. For the channel, it opens the door to more opportunity – giving partners access to solutions they can confidently bring to customers, expanding what they offer and how they show up. And for end users, it simply means better access to technology that performs, scales, and keeps up with the way modern work actually gets done.

“We’re excited about this partnership because OWC brings something our partners don’t get from most vendors – a complete, high-performance ecosystem they can actually build around. This isn’t just another product line; it’s a set of solutions that solve real workflow challenges, from capture to connectivity to storage,” said Charlie Hacker, Director of Sales and Marketing, M2M Direct. “That gives our resellers the ability to have better conversations with their customers, deliver technology that performs where it matters, and ultimately create more value at every step.”

“We’ve built OWC around a simple idea – performance only matters if it shows up in the real world. What makes this partnership with M2M Direct so compelling is the alignment. They understand how to bring high-performance solutions to market the right way, and together we can reach more customers who need technology that keeps up with how they actually work,” said Harry Berner, Channel Director UK & Ireland, Other World Computing (OWC). “This is about combining strengths to deliver better outcomes – for the channel and for the end user.”

“OWC Europe has long recognized the needs of customers across the region and worked to build visibility and accessibility to our full product line. With a strong European team and established headquarters, it’s now time to ensure those who can benefit from OWC solutions have easy access to them,” said Larry O’Connor, Founder and CEO, Other World Computing (OWC). “We’re excited about the energy, effort, and success M2M brings, alongside our broader European channel partners.”

Resellers interested in becoming OWC partners can contact M2M Direct here: sales@m2m-direct.co.uk to learn more about the OWC Deal Registration and Partner Programme.

About M2M Direct

Since 1998, M2M Direct has been delivering specialist value-added IT distribution to the channel, supporting resellers, retailers, VARs, system builders and B2B customers with world-class technology, dependable supply, and expert commercial support.

With established coverage across the UK and EMEA, we help customers source and deliver technology efficiently across multiple markets. Combining strong vendor relationships, specialist product knowledge, reliable stock holding, and responsive service, we provide a modern distribution model built around value, partnership and performance.